Customer data is the foundation upon which all of modern marketing should be built, and PossibleNOW’s technology solutions allows users to centralize the collection, management, and access of this data to drive customer loyalty objectives. The company’s MyPreferences application works to take customer preference data and restructure it into a form that is easily interpreted and acted upon by clients. The platform can be integrated into CRM, POS, and ATM systems to more effectively collect this data, as well as into communication tools like call centers, mail fulfillment, and email engines to use this data in order to craft personalized messaging based on discovered preferences.
The goal of PossibleNOW is to provide clients with the information necessary to make the most cost-effective choices in regards to resource usage. Understanding when, where, how, and even why customers engage with a brand is a critical step in creating engaging experiences, and one that PossibleNOW makes feasible through its powerful customer preference collection and analysis. Especially as personalized messaging becomes a necessity, platforms like PossibleNOW’s MyPreferences allow users an entirely new level of customer understanding and, as a result, engagement through the channels and methods that will prove to be most effective.