Increasingly, business growth is predicated on retaining customers through differentiated customer experience. This CX excellence, while manifesting as a simple email or interaction from the consumer’s perspective, requires an orchestrated behind-the-scenes effort on the part of the brand. Specializing across a wide range of marketing optimization tactics, Lenati works with client to craft this CX according to the needs and business objectives of the client. Through loyalty plan design and execution, Lenati gives its partners the capability for advanced data analysis and measurement, allowing for engagement initiatives tailored to the specific consumer base and the client’s brand positioning.
These services are integrated across the entire business ecosystem, with the goal of driving growth and affecting positive customer engagement and experience change. These changes are developed holistically, and are aimed at both short- and long-term impact through their focus on collecting data that is both immediately actionable and crucial in developing strategy at a wider scope. Lenati’s focus lies in improving the customer journey at every stage and, consequently, the client’s bottom line. Customer experience has become among the most significant drivers of organizational growth, and with Lenati’s expertise, the power to translate CX into authentic loyalty is well within reach for any brand.