Epsilon is a global marketing company that seeks to help brands make connections with customers through personalized, consistent, cross-channel experiences. Its loyalty strategy, insights, software, and services are designed to convert casual customers into brand advocates.
The company’s Agility Loyalty platform is a cloud-based, SaaS solution intended to enable brands to identify actionable insights from customer data. The platform can be used as an out-of-the-box solution, or it can be customized to fit a client’s particular needs. It offers real-time, omnichannel engagement; real-time rewards and redemption; gamification; real-time identification; and advanced measurement and reporting.