Historically, marketing departments have too often needed to rely upon CRM systems that were designed not for them, but for sales departments. This retrofitting has resulting in suboptimal, even clumsy marketing processes that leave much to be desired. In a response to this internal inefficiency, Clutch Loyalty Marketing has built its platform from the ground up with data-driven, omnichannel customer engagement in mind.
At the center of this platform’s power is its ability to unite consumer data from disparate sources, including (but not limited to) mobile, social, and POS systems. From this data, the Clutch platform is able to build behavior-based promotions and experiences that are customizable according the preferences of individual customer segments. The platform is particularly useful for clients with expertise outside of the data analytics space, for whom Clutch is able to serve as the “eyes and ears” when it comes to gathering, analyzing, and planning according to a constant stream of consumer data. For companies looking for a platform designed specifically to engage customers from a marketing standpoint and deliver them to the eventual endpoint of brand evangelism, Clutch may just have the solution