Baesman Insights & Marketing offers marketing services based on data-driven insights. Its team of former brand-side marketers helps clients design and develop loyalty program strategies and technologies. It also works with clients to implement the loyalty platforms they’ve created and offers ongoing program management services.
To provide these solutions, Baesman conducts a four-phase study of its clients’ operating environments. First, it works with its clients to evaluate the strengths, limitations, and opportunities of existing structures, technology, and KPIs. Then the company explores client data amassed from earlier years to come to a better understanding of each client’s customer base. Next, it designs a loyalty platform based on data analysis, and in the final phase, it validates that platform with a customized plan for financial modeling, measurement, and implementation.
The company provides customer segmentation breakdowns that enable personalized offers. In addition, it offers its clients easy-to-use dashboards customized from a library of metrics, including visualization of enrollment, redemption, sales, and engagement by channel. Baesman offers persistent monitoring and optimization of KPIs as well.
Baesman believes that the best solutions come from a deep understanding of the client and its customer base. To design these solutions, Baesman searches for the opportunities that are hidden within client data. It develops these opportunities into marketing strategies, and delivers them rapidly across multiple channels.