Loyalty360 Featured Technology | SessionM

SessionM’s technology is dedicated to tailoring market campaigns based on behavioral triggers and expansive segmentation options. These triggers include preferred channel, location, membership status, and household income.
The company executes this customization through the integration of marketing automation into the mobile channel. Personalized messaging based on these triggers ensures customer engagement, and relevant content allows the client to interact with customers on a more personal, emotional level.
The complexity of these triggers offers an enormous array of customization when targeting consumers, while its cross-channel capabilities gives brands a presence across a variety of engagement platforms and devices.
SessionM enables brands to forge a two-way relationship with consumers, integrating with any mobile app or website using their Mobile Marketing Cloud platform. This seamless integration translates to the customer experience, giving end users a direct path to engagement, motivation, and behaviors that result in increased loyalty for the client brand.
The ubiquity of SessionM’s technology is part of what makes the offering unique. The technology is compatible with any content management system, channel, or platform. In short, anything that generates consumer data can be augmented with SessionM software.

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