Loyalty360 Featured Technology & Services | SessionM

Company Type: Loyalty Technology with Supporting Services

Core Offering(s): Loyalty Management Platform, Customer Data Management Platform

Target Industries: Retail, QSR/Restaurant, CPG, Airlines

SessionM, a Mastercard company, is a customer engagement and loyalty platform provider, offering solutions for brands to build and manage large-scale loyalty programs and personalized customer experiences. The SessionM platform provides several built-in capabilities for loyalty management, campaign orchestration, and more, but is also flexible enough to be configured for clients’ specific program goals.

Founded in 2011, SessionM was acquired by Mastercard in 2019, enhancing Mastercard’s ability to help brands around the world deliver personalized, real-time offers and campaign measurement based on data-driven insights. As a Mastercard company, SessionM can access Mastercard expertise and data insights, including integration with cobranded card transactional data, creating a unique differentiator.

The SessionM platform includes five core modules: Loyalty Management, Campaign Orchestration, Offer Management, Data Management, and Analytics and Optimization. Within the Loyalty Management module, clients can build and manage loyalty programs and strategies with capabilities for point banking, tiers/status, benefit management, point liability tracking, and more. Additionally, clients can leverage complementary modules to support campaigns (emails, push, SMS, and digital channels), single-use, multi-channel offers, and customer data management.

SessionM platform modules and capabilities:

  • Customer Data Management:
  • Dynamic Segmentation
  • Single-Customer View/Customer Profiles
  • Reporting and Analytics Dashboards
 
  • Customer Loyalty Platform:
  • Tiered Rewards & Status
  • Custom Rewards & Offers
  • Earning Velocity Management
  • Rewards Catalog
 
  • Customer Engagement Platform:
  • Cross-Channel Campaign Management
  • Scheduled and Triggered Campaigns
  • Channel Optimization
 
  • Offer Management:
  • Personalized Point-of-Sale Offers
SessionM clients will typically leverage the easy-to-use platform in a self-serve manner after a brief implementation period. With flexibility in mind, the SessionM platform is designed to scale with brands’ customer, member, and program growth.

Best-fit industries and use cases for SessionM are typically mid-size to enterprise retail, QSR/restaurant, airlines, and CPG brands.
 

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