Core Offering(s): Customer Loyalty Strategy and Design, Creative Services and Strategy, Data and Analytics Insights

Deloitte, an international consulting, audit, and advisory firm, leverages its internal strategic, operations, technology, and creative strengths in creating and driving unique loyalty programs based on customized strategies for its clients. Deloitte’s loyalty practice supports brands at any stage of their loyalty journey, including those with well-established programs that require some level of guidance, as well as those building out entirely new programs. The firm’s goal is to help clients optimize their customer loyalty strategies by offering valuable benefits and engaging experiences to build long-term customer relationships and deliver measurable business impacts.

Deloitte offers a full suite of strategic, creative, and consulting services that can be crafted and customized to fit specific brand needs. The firm has developed a collection of frameworks and tools to assist with program concepts and design, strategy, vendor evaluation, implementation, and more through its proprietary accelerators. Deloitte’s strategists work side-by-side with clients, providing guidance and knowledgeable resources to bring customer loyalty programs to life.

While Deloitte does not offer a proprietary customer loyalty platform or technology, it does have an expansive network of alliance partners clients can leverage. The company works closely with several tech providers – including some of the largest tech firms in the world – to build, implement, and optimize solutions needed to run large-scale customer loyalty and experience efforts.

Read more about Deloitte in the complete analyst brief here.