Company Type: Loyalty Technology with Supporting Services
Core Offering(s): Loyalty Management Platform, Customer Experience/Engagement Platform
Target Industries: Retail, Travel & Hospitality, Fuel, Banking/Finance, Insurance
With 25+ years of industry experience, Comarch is a technology-driven customer loyalty platform provider and strategic partner for its clients across various verticals, from retail, to fuel, travel, and more. The Comarch team includes over 600 individuals in loyalty-focused roles, including platform integration, development, enhancement, and loyalty strategy design.
While Comarch’s broader business offers a wide variety of IT products and solutions, the company’s loyalty division features loyalty management technology and digital marketing tools, empowering marketers to design, build, and sustain successful programs and strategies.
Comarch’s Loyalty Marketing Platform includes many features and functionalities for brands to build and manage customer loyalty strategies. The platform is flexible enough to support various program structures and initiatives, including B2B, B2C, and B2E frameworks. Furthermore, Comarch’s technology is built for scale, supporting enterprise brands with operations around the world.
Comarch’s Loyalty Marketing Cloud sits at the center of its modular platform, bringing together loyalty management, data and analytics, marketing automation, and customer touchpoints. The AI-powered platform offers a wide array of functionality and capabilities, empowering teams to manage a loyalty strategy, run marketing campaigns, deliver personalized customer experiences, create gamified promotions, collect zero and first-party data, and more.
Integrations are a key to success for any marketing technology stack. Comarch’s loyalty management system can complement clients’ existing Martech solutions through established connections or custom APIs. Typical integrations include CRM systems, point of sale, e-commerce, marketing automation, and/or communications.
Comarch’s core company focus is its technology, ensuring its platform is marketer-friendly and can be managed day-to-day by internal marketing teams. However, no partnership is complete without support and services. With any client engagement, Comarch offers packages for “pre-go-live” and “post-go-live” services and technical support to ensure integrations, campaign planning, configurations, and employee training are all completed to fit the client’s needs.
Comarch’s corporate headquarters is in Cracow, Poland, with offices spread globally, including the United States, UK, Germany, France, Italy, UAE, Thailand, and Australia. Typically, best-fit clients are enterprise to mid-size brands within the retail, travel & hospitality, fuel, banking/finance, and insurance verticals. However, Comarch’s platform can scale to meet the needs of brands of varying sizes across industries.
For more information on Comarch, visit https://www.comarch.com/ or Comarch’s member page on Loyalty360 here.