Loyalty360 Featured Technology | Cogensia

Maintaining consistent engagement across channels and touchpoints is quickly proving to be a differentiating factor for brands looking to both acquire and retain today’s omnichannel consumer. Cogensia allows brands to tackle this challenge head-on, leveraging vast amounts of data to create engagement solutions tailored to create relevant and impactful moments for current and prospective customers. Among the tools used by Cogensia to reach this engagement are a variety of segmentation and predictive modeling algorithms able to pinpoint the most effective roadmap for engaging individuals on a 1:1 basis.
Marketing solutions are created according to the client’s needs through a multi-phase process that takes into account the brand’s objectives, core audience, and existing program sophistication. This process, and implementation as a whole, is able to either build a solution from the ground up or pick up where the client’s program leaves off, opening up a world of possibilities for brands that already leverage data analytics, but are looking to take it to another layer of sophistication. Customer engagement touchpoints have become a matter of quality over quantity, and Cogensia’s data-driven solutions ensure that every interaction is as impactful, engaging, and personal as possible.

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