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Historically, marketing departments have too often needed to rely upon CRM systems that were designed not for them, but for sales departments. This retrofitting has resulting in suboptimal, even clumsy marketing processes that leave much to be desired. In a response to this internal inefficiency, Clutch Loyalty Marketing has built its platform from the ground up with data-driven, omnichannel customer engagement in mind.
At the center of this platform’s power is its ability to unite consumer data from disparate sources, including (but not limited to) mobile, social, and POS systems. From this data, the Clutch platform is able to build behavior-based promotions and experiences that are customizable according the preferences of individual customer segments. The platform is particularly useful for clients with expertise outside of the data analytics space, for whom Clutch is able to serve as the “eyes and ears” when it comes to gathering, analyzing, and planning according to a constant stream of consumer data. For companies looking for a platform designed specifically to engage customers from a marketing standpoint and deliver them to the eventual endpoint of brand evangelism, Clutch may just have the solution
From our introductory individual memberships to our top premium tier, our members are provided with the exposure, certification, and the exclusive content they need to continue their path to true customer centricity.
Gain access to unique content and learning opportunities, as well as the ability to participate in member-only networking, education, training and certification programs.
Provide additional exposure through publication of thought leadership content to our member-only content sections.
L360 Individual Memberships allow readers access to member-only Loyalty360 content.