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Social media, once a way to simply stay in touch with friends and family, has evolved over the course of several years into a nearly omnipresent network of dialogue and interaction not only between individuals, but between brand and consumer. Chirpify saw an opportunity to leverage this connectivity to promote customer engagement and loyalty, and has seized the chance to create a unique position in the loyalty market.
The platform monitors social engagement for client brands, and rewards this engagement with rewards that had previously been exclusively linked to transactional engagement. Through the alignment of loyalty and social media data siloes, Chirpify allows brands to monitor social engagement and, consequently, reward actions like using hashtags, sharing photos, and even tagging friends. The value of social media engagement is difficult to overstate, and the Chirpify platform provides the ability to recognize, reward, and promote these activities automatically.
With customizable triggers like geofencing and social media influence, Chirpify gives powerful tools able to tailor recognition in a way that rewards customers with benefits that correlate to the value of the engagement. By leveraging these power social media monitoring technologies, brands can bring loyalty out of purely transactional engagement, and promote social media engagement as a means to create loyalty and spread a brand message through the most important channel of all: social influencers.
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