Loyalty360 Featured Technology | Generali

Company Type: Ancillary Customer Loyalty Program/Strategy Offering
Core Offering(s): Identity Theft Protection, Fraud Detection, Beneficiary Companion, Eldercare, and Travel Assistance
Target Industries: Banking/Financial Services, Insurance, and B2B

Overview:
Founded in 1963, Generali Global Assistance (GGA) is a full-service provider of a variety of product offerings meant to complement brands’ customer loyalty efforts, including identity theft protection with credit monitoring and resolution services, travel insurance, beneficiary companion, and other emergency support and assistance-type services.

GGA’s vision is to provide an avenue for differentiation, retention, and revenue growth for their clients while providing peace of mind in times of need for end-users of their services. GGA is a part of the multinational Generali Group, which has been in operation for nearly 200 years, and has created a presence in 60 countries with over 71,000 employees. The company’s success is based on the trust clients have placed in its ability to understand, assist, and support clients and those clients’ customers, members, and employees.

As a B2B company, GGA’s services are not sold directly to consumers; however, they still connect with consumers via various brand partners as an embedded or voluntary offering through insurance providers, financial institutions, or as part of an employer’s benefits package.

Service packages are flexible, customizable, and configurable, allowing the company to offer single or multiple benefits to their clients’ customers, members, or employees based on what the client feels is most valuable and relevant for its audience. By providing these types of product/service offerings, companies are not only able to provide additional value to their customers/employees, they are also able to drive retention and build stronger loyalty with additional and positive engagement touchpoints.

GGA’s comprehensive offerings are not only differentiated by their wide variety, but also by the awardwinning level of customer support and expertise that is included within each product/service offering. With its easy-to-use online dashboards and portals, GGA provides a comprehensive approach to keeping client’s customers, members, and/or employees safe, secure, and well-taken care of. Moreover, GGA’s identity theft resolution team is highly trained and certified, making skilled customer support one of the most valuable parts of its offering. Customer support representatives put people-first by creating personal connections with end-customers and providing knowledgeable resources and lifelines in the wake of various disruptive situations.

About Generali Global Assistance: Generali Global Assistance (GGA) has been a leading provider of identity and cyber protection solutions, travel emergency and support services, beneficiary, and other assistance services for more than 35 years. Offering a full suite of care services, GGA has become the trusted partner to some of the top insurers and financial institutions in the U.S. While each client relationship is personal and unique, our goal remains the same: to improve people’s lives in the most difficult and stressful of situations, providing peace of mind and independence. GGA is part of the multinational Generali Group, which for over 185 years has created a presence in 60 countries with over 71,000 employees. To learn more, click here to visit Generali Global Assistance’s Loyalty360 member page.

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