Loyalty360 Featured Technology and Services | Iris Powered by Generali

Company Type: Ancillary Customer Loyalty Program/Strategy Offering
Core Offering(s): Identity Theft Protection, Cyber Protection, Fraud Detection, and Scam Assistance Research Services
Target Industries: Banking/Financial Services, Insurance, and B2B


Iris® Powered by Generali is a B2B2C company partnering with brands to offer identity and cyber protection solutions for their end consumers. Iris was founded in 2003 and, to this day, helps protect individuals across the globe from identity theft and cybercrimes. Iris offers consumers – through its clients – a variety of services meant to complement brands’ customer loyalty and customer experience efforts. These customer-focused services range from identity theft protection, credit monitoring and resolution services, scam assistance research services, and other emergency support/assistance-type services.  

Iris’ vision is to provide an avenue for differentiation, retention, and customization for its clients while providing peace of mind in times of need for end-users. Iris is a part of the multinational Generali Group, which has been in operation for over 190 years and has created a presence in 50 countries with over 72,000 employees. The company’s success is based on the trust clients have placed in its ability to understand, assist, and support its business goals and customers.

Whether offered as an embedded or voluntary program, Iris’ service packages are flexible, customizable, and configurable, allowing the company to offer single or multiple benefits to its clients’ customers based on what the client feels is most valuable and relevant for its audience. By providing these types of product/service offerings, companies can provide additional value to customers and provide a seamless service to end-users, helping to drive retention and build stronger loyalty with additional and positive engagement touchpoints.
Iris’ identity and cyber protective services include:

  • OnWatch®: Comprehensive identity protection and monitoring via a user-friendly online portal
  • Personal Cyber Protection: A suite of cyber protection services, including online data protection software, home internet restoration, and more to help protect, detect, and resolve cyber protection concerns.
  • IDRiskIQ™: Evaluates a customer’s susceptibility to fraud based on demographics, online behaviors, and devices
  • Email Health Check: Allows consumers to check if their email address has been comprised in a data breach, with next steps to remedy the situation if needed
  • ScamAssist®: Helps consumers identify scams through expert research
Iris’ protection services are differentiated by their award-winning customer service, expertise, and marketing support that is included within each protection program. With its easy-to-use online dashboard and portal and 24/7/365 U.S.-based fraud resolution support, Iris provides a comprehensive approach to keeping client’s customers safe, secure, and well-taken care of. Moreover, Iris’ identity theft resolution team is highly trained and certified, making skilled customer support one of the most valuable parts of its offering. Customer support representatives put people-first by leading with empathy, creating personal connections with end-customers, and providing knowledgeable resources and lifelines in the wake of various disruptive situations.

About Iris® Powered by Generali:
At Iris Powered by Generali, it’s not about us. It’s about how identity theft and cybercrime have become a reality for too many. It’s about understanding that people lead busy lives and are doing their best to manage everything, but need help protecting their data. It’s about making a person feel whole again, when, despite their best efforts, they’ve still become a victim. It’s about understanding that many companies do what we do – just not like we do.

Iris is a B2B2C global identity and cyber protection company that offers always-available identity resolution experts (yes, we mean real people available 24/7/365, even if you find yourself needing to make a call at 2am or on New Year’s Day) and tech-forward solutions that simplify the protection process. We opened our first Washington, D.C. office in 1983 with a simple mission, bringing customers from distress to relief – anytime, anywhere. It’s a calling we’ve held close to our hearts for decades now, and it’s made helping victims of identity theft and cybercrime feel like the most natural thing in the world for us. Although there was no business model to follow in launching such a service, we knew victims desperately needed an advocate to help them navigate a notoriously difficult process. That’s how we became one of the very first identity theft resolution providers in the U.S. in 2003 – and that was just the first of our “firsts.” Having the 190-year-old multinational insurance megahouse, Generali, behind us doesn’t hurt either.

Today, our offering combines the world’s most caring, empathetic, expert assistance and support with the world’s most user-friendly and accessible identity protection technology. And whether your customers are in Brazil, Germany, or Vietnam, we know they’re still just trying to live life without worrying about their information getting into the wrong hands; that’s why we’ve got a solution no matter what your customers’ coordinates are. Ultimately, the most important thing to know about us is that we know it’s really not about us at all.

To learn more, click here to visit Iris Powered by Generali’s Loyalty360’s member page.

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