Marketers increasingly recognize that fostering lasting customer loyalty requires more than a basic points program; it demands a comprehensive approach that weaves together all touchpoints within a customer journey into a holistic loyalty strategy. The challenge for many lies in the intricacies of reaching this goal – from planning and execution to technology and strategy partners to assist along the way.

Through its technology platform, strategy and analytics consulting, and a range of creative and integrated marketing services, Phaedon embraces this approach – collaborating with clients to create personalized and authentic connections with customers. Phaedon is the rebrand of the former ICF International, Inc. commercial marketing group known as ICF Next. Its client roster is carried forward with the new brand, along with internal teams that boast deep expertise across a broad range of capabilities in loyalty strategy, analytics, and technology.

Supplier Type: Customer Loyalty Platform, Customer Loyalty Strategy and Design, Creative Services and Strategy, Data and Analytics Insights

Phaedon’s proprietary loyalty and CRM platform, Tally®, helps brands manage transactional and experience-driven loyalty programs and strategies. Additionally, its well-known suite of tech-agnostic agency services enhance and elevate clients’ customer loyalty, engagement, and experience efforts, including program strategy, design and optimization, economic/financial modeling, advanced analytic accelerators, consumer research, and more.

Phaedon’s loyalty and CRM services began in 2007 and have grown to include experience with an impressive number of brands across hotel, airline, restaurant/QSR, retail and grocery that cater to consumers around the world.

Read more about Phaedon in the complete Loyalty360 Analyst Brief here.