Founded in 1966, Mastercard has been a globally recognized name in the payments and banking industry for decades. Traditionally focused on payment and transaction processing, Mastercard’s Services were developed to meet growing demand for consumer engagement solutions in various industries. Mastercard has 20+ years of experience in loyalty with a focus on card linked offers, full-service rewards programs, travel benefits and insurance, and flexible redemption options.

Supplier Type: Customer Loyalty Platform, Customer Engagement and Experience Platform, Customer Loyalty Strategy and Design

To extend its services beyond financial institutions, Mastercard acquired SessionM in 2019. Mastercard Loyalty now supports industries beyond financial institutions including Retail, Restaurants, Fuel, Telco, Airlines, and more. Leveraging a combination of technology and data-driven insights, Mastercard Loyalty’s overarching suite of modular, tender- and network-agnostic products and services is designed to help brands and financial institutions create personalized, engaging, and rewarding experiences for their customers while driving business growth and profitability.

From acquisition and retention strategies to personalized offers and campaigns, the platform empowers brands to manage and optimize their loyalty programs, driving customer engagement, satisfaction, and loyalty.

Read more about Mastercard in the complete Loyalty360 Analyst Brief here.