Dec 02 2013 | Loyalty Management: Articles
Earlier this year, I launched a series of articles introducing five imperatives for the development and implementation of an effective customer relationship marketing (CRM) strategy. They are crucial competencies, necessary for CMOs to achieve sustainable competitive advantage, using customer...Read More
Oct 01 2013 | Loyalty Management: Articles
In a recent McKinsey survey of 850 CEOs and senior executives, 56 percent stated a top company priority is digital engagement of customers. The big challenge is: how can these digital customer experiences be successful? The key measurement is simple: Whether or not an organization is delivering...Read More
Aug 05 2013 | Loyalty Management: Articles
Who would’ve thought the office of the CMO would be the hub of marketing technology enablement? Today’s CMO must appreciate the marketing relevance of big data technologies, from digital execution to core marketing databases and applications, and much more. A symbiotic relationship...Read More
Jun 06 2013 | Resource: Multimedia
For most companies today, customers are viewed within the context of the organization’s functions and products. The brand or product marketing department discusses the customer from a need or attitudinal standpoint. The finance department views the customer from a risk or value...Read More
May 31 2013 | Loyalty Management: Articles
For most companies today, customers are viewed within the context of the organization’s functions and products. The brand or product marketing department discusses the customer from a need or attitudinal standpoint. The finance department views the customer from a risk or value...Read More
Apr 22 2013 | Resource: Multimedia
The first imperative is to establish your leadership approach. While the basic steps of building a customer-centric business strategy are the same across industries, in practice, your leadership approach and your organizational priorities matter – and they matter a lot. There is no single...Read More
Feb 01 2013 | Resource: Multimedia
For several years, the common theme in the direct and interactive marketing industry has been the connection of customer centricity and business strategy. The marketing community is now building momentum around customer relationship marketing (CRM) strategies. We are finding effective...Read More
Dec 02 2013
Earlier this year, I launched a series of articles introducing five imperatives for the development and implementation of an effective customer relationship marketing (CRM) strategy. They are crucial competencies, necessary for CMOs to achieve sustainable competitive advantage, using customer...Read More
Oct 01 2013
In a recent McKinsey survey of 850 CEOs and senior executives, 56 percent stated a top company priority is digital engagement of customers. The big challenge is: how can these digital customer experiences be successful? The key measurement is simple: Whether or not an organization is delivering...Read More
Aug 05 2013
Who would’ve thought the office of the CMO would be the hub of marketing technology enablement? Today’s CMO must appreciate the marketing relevance of big data technologies, from digital execution to core marketing databases and applications, and much more. A symbiotic relationship...Read More
May 31 2013
For most companies today, customers are viewed within the context of the organization’s functions and products. The brand or product marketing department discusses the customer from a need or attitudinal standpoint. The finance department views the customer from a risk or value...Read More
Jun 06 2013
For most companies today, customers are viewed within the context of the organization’s functions and products. The brand or product marketing department discusses the customer from a need or attitudinal standpoint. The finance department views the customer from a risk or value...Read More
Apr 22 2013
The first imperative is to establish your leadership approach. While the basic steps of building a customer-centric business strategy are the same across industries, in practice, your leadership approach and your organizational priorities matter – and they matter a lot. There is no single...Read More
Feb 01 2013
For several years, the common theme in the direct and interactive marketing industry has been the connection of customer centricity and business strategy. The marketing community is now building momentum around customer relationship marketing (CRM) strategies. We are finding effective...Read More