Apr 15 2015 | Loyalty Today
Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed,” highlights the...Read More
Apr 11 2015 | Loyalty Today
Ahead of the April Apple Watch product launch, people are struggling to make sense of it in much the same way iPhone confounded many in the market in 2007.Think back to April 2007, buzz for the original iPhone was building as the initial launch neared. Reviewers (Apple fans and...Read More
Apr 09 2015 | Loyalty Today
With the recent announcement that Expedia has made a bid to purchase Orbitz, the world of online travel agencies (OTAs) is shrinking. Dramatically. If the deal goes through (it likely will), there will be two major OTAs left standing – Expedia and Priceline. And...Read More
Mar 26 2015 | Loyalty Today
In B2B marketing, content is the currency for customer data “value exchange.” With increased focus on privacy in recent years, the stakes have gotten higher with soaring expectations for what content is worthy of trading precious personally identifiable information (PII). Unlike...Read More
Mar 25 2015 | Loyalty Today
Plenti, the new loyalty program just announced by American Express, is touting itself as the “first U.S.-based coalition loyalty program.” For those who have been involved in the loyalty marketing world for more than a few years, there’s something oddly familiar about what...Read More
Mar 22 2015 | Loyalty Today
Lenati’s own Kris Klein and Clay Walton-House recently had the opportunity to contribute to a Forrester B2B Loyalty Marketing Report, B2B, The B2C Way, published by Forrester analyst Emily Collins. In the article, Collins conveys the applicability of B2C marketing strategy in a...Read More
Mar 20 2015 | Loyalty Today
As customer experience strategists, we are seeing two popular competing approaches to customer experience (CX)—“surprise and delight” versus “effortless simplicity.” These are both valid CX approaches depending on the customer’s context, and this has led to a...Read More
Mar 10 2015 | Loyalty Today
The recent Content2Conversion Conference hosted by Demand Gen Report in Scottsdale, AZ delivered a great forum on the intersection of strategic demand generation and content marketing for B2B marketers. But amid the flurry of trends and insights, an interesting theme...Read More
Feb 20 2015 | Loyalty Today
Most B2B marketers already engage in some form of content marketing. Depending on what research you’ve read, it’s anywhere from 80 - 90% of marketers are using content to drive leads. They post to blogs, Tweet, build case studies, videos, ebooks, digital guides...Read More
Feb 13 2015 | Loyalty Today
A customer journey map is a visualization of customer experiences, aligned to a sequence or process over time. At Lenati, we use customer journey mapping to build an understanding of complex customer interactions – identifying painpoints and softspots in the journey, and finding...Read More
Feb 05 2015 | Loyalty Today
Customer rewards programs remain an important tactic in many loyalty marketers' playbooks. However, the prevalence of these programs coupled with what is often a limited value proposition for customers, has led to increased consumer skepticism. For rewards programs to be successful in...Read More
Nov 13 2014 | Loyalty Today
Paul Conder’s workshop on “The CX Loyalty Connection” at the Engagement & Experience Expo in Dallas has sparked conversation regarding customer experience and customer loyalty:“Larger companies, those ‘built for speed,’ like larger retailers...Read More
Jul 10 2014 | Loyalty Today
There has been a great deal written about “design thinking” in the past few years. Much focus has been placed on its value in helping define business strategy, with design firms around the world claiming that they have evolved beyond their role as developers of products into a...Read More
Jun 17 2014 | Loyalty Today
Designing the Right Rewards Program for Banking & Financial InstitutionsRead More
May 24 2014 | Loyalty Today
All competitive businesses are dependent on their customer’s experience to drive their growth and prosperity. I can’t think of any exceptions, past or present. Even businesses that are focused on a basic need - for example healthcare or grocery retailing - use experiential...Read More
Feb 27 2014 | Loyalty Today
T-Mobile has been making waves in the wireless market by abandoning traditional tactics and rebranding as the “Uncarrier.” With this new rebranding and the introduction of other programs, T-Mobile is thinking outside the box in order to connect with their customers and drive...Read More
Dec 13 2013 | Loyalty Today
Now that you are sure your business needs to get into Marketing Automation, which platform do you choose? The sophistication level varies considerably, from pure email-campaign management through sophisticated platforms that monitor customer lifetime value. Choosing the best platform for where...Read More
Nov 21 2013 | Loyalty Today
Most marketers these days are aware of the buzz surrounding Marketing Automation. But many marketers still haven’t taken the plunge. In February 2013, ClickZ published a study of Fortune 500 B2B companies which found only 25% were using Marketing Automation. Still, it...Read More
Apr 15 2015
Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed,” highlights the...Read More
Apr 11 2015
Ahead of the April Apple Watch product launch, people are struggling to make sense of it in much the same way iPhone confounded many in the market in 2007.Think back to April 2007, buzz for the original iPhone was building as the initial launch neared. Reviewers (Apple fans and...Read More
Apr 09 2015
With the recent announcement that Expedia has made a bid to purchase Orbitz, the world of online travel agencies (OTAs) is shrinking. Dramatically. If the deal goes through (it likely will), there will be two major OTAs left standing – Expedia and Priceline. And...Read More
Mar 26 2015
In B2B marketing, content is the currency for customer data “value exchange.” With increased focus on privacy in recent years, the stakes have gotten higher with soaring expectations for what content is worthy of trading precious personally identifiable information (PII). Unlike...Read More
Mar 25 2015
Plenti, the new loyalty program just announced by American Express, is touting itself as the “first U.S.-based coalition loyalty program.” For those who have been involved in the loyalty marketing world for more than a few years, there’s something oddly familiar about what...Read More
Mar 22 2015
Lenati’s own Kris Klein and Clay Walton-House recently had the opportunity to contribute to a Forrester B2B Loyalty Marketing Report, B2B, The B2C Way, published by Forrester analyst Emily Collins. In the article, Collins conveys the applicability of B2C marketing strategy in a...Read More
Mar 20 2015
As customer experience strategists, we are seeing two popular competing approaches to customer experience (CX)—“surprise and delight” versus “effortless simplicity.” These are both valid CX approaches depending on the customer’s context, and this has led to a...Read More
Mar 10 2015
The recent Content2Conversion Conference hosted by Demand Gen Report in Scottsdale, AZ delivered a great forum on the intersection of strategic demand generation and content marketing for B2B marketers. But amid the flurry of trends and insights, an interesting theme...Read More
Feb 20 2015
Most B2B marketers already engage in some form of content marketing. Depending on what research you’ve read, it’s anywhere from 80 - 90% of marketers are using content to drive leads. They post to blogs, Tweet, build case studies, videos, ebooks, digital guides...Read More
Feb 13 2015
A customer journey map is a visualization of customer experiences, aligned to a sequence or process over time. At Lenati, we use customer journey mapping to build an understanding of complex customer interactions – identifying painpoints and softspots in the journey, and finding...Read More
Feb 05 2015
Customer rewards programs remain an important tactic in many loyalty marketers' playbooks. However, the prevalence of these programs coupled with what is often a limited value proposition for customers, has led to increased consumer skepticism. For rewards programs to be successful in...Read More
Nov 13 2014
Paul Conder’s workshop on “The CX Loyalty Connection” at the Engagement & Experience Expo in Dallas has sparked conversation regarding customer experience and customer loyalty:“Larger companies, those ‘built for speed,’ like larger retailers...Read More
Jul 10 2014
There has been a great deal written about “design thinking” in the past few years. Much focus has been placed on its value in helping define business strategy, with design firms around the world claiming that they have evolved beyond their role as developers of products into a...Read More
Jun 17 2014
Designing the Right Rewards Program for Banking & Financial InstitutionsRead More
May 24 2014
All competitive businesses are dependent on their customer’s experience to drive their growth and prosperity. I can’t think of any exceptions, past or present. Even businesses that are focused on a basic need - for example healthcare or grocery retailing - use experiential...Read More
Feb 27 2014
T-Mobile has been making waves in the wireless market by abandoning traditional tactics and rebranding as the “Uncarrier.” With this new rebranding and the introduction of other programs, T-Mobile is thinking outside the box in order to connect with their customers and drive...Read More
Dec 13 2013
Now that you are sure your business needs to get into Marketing Automation, which platform do you choose? The sophistication level varies considerably, from pure email-campaign management through sophisticated platforms that monitor customer lifetime value. Choosing the best platform for where...Read More
Nov 21 2013
Most marketers these days are aware of the buzz surrounding Marketing Automation. But many marketers still haven’t taken the plunge. In February 2013, ClickZ published a study of Fortune 500 B2B companies which found only 25% were using Marketing Automation. Still, it...Read More