• John Balla
    John Balla  
    Principal Marketing Strategist
    SAS Institute
  • Bio

    I am Principal Marketing Strategist for customer intelligence solutions at SAS, as well as Editor of the SAS Customer Analytics blog. My background in marketing spans from my own start-ups to Fortune 100 global operators. I’ve lived and worked on 3 continents and have a fluent command of Portuguese, Spanish, Hungarian and (sometimes) English. I appreciate logical thinking and try to remember “Occam’s Razor,” that the simplest answer is the correct one. Outside of work, I’m a husband, dad to 2 great kids; I love the beach and snow skiing. It’s been said that I am a decent cook and posess a green thumb. I try to handle stress with humor, and I put the “X” in extrovert. Follow me on Twitter: @JohnBalla Connect with me on LinkedIn: http://www.linkedin.com/in/johnballa/