Oct 17 2016 | Loyalty Management: Articles
The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, or stayed at an Airbnb instead of a hotel, or used a WeWork workspace instead of a traditional office, you’ve participated in the sharing economy. According to Time magazine, one in five Americans say...Read More
Sep 07 2016 | Loyalty Management: Articles
About 6.4 billion “things” are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Not only are there a greater number of devices being connected to the Internet, there are a greater variety as well – everything from wall...Read More
Aug 10 2016 | Loyalty Management: Articles
This column is part 3 in a series. See part 1 here, and part 2 here.
Today’s consumers create vast amounts of data in their digital lives, through their online browsing and searches, their social media interactions, their mobile devices and the apps that live on them, and...Read More
Jul 07 2016 | Loyalty Management: Articles
Smartphones are fundamentally disrupting traditional loyalty programs in big ways and small – and the impact of mobile on loyalty is nowhere near fully realized yet. Marketers have been slow to embrace the full set of capabilities afforded by mobile; most have simply provided “always...Read More
Oct 17 2016
The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, or stayed at an Airbnb instead of a hotel, or used a WeWork workspace instead of a traditional office, you’ve participated in the sharing economy. According to Time magazine, one in five Americans say...Read More
Sep 07 2016
About 6.4 billion “things” are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Not only are there a greater number of devices being connected to the Internet, there are a greater variety as well – everything from wall...Read More
Aug 10 2016
This column is part 3 in a series. See part 1 here, and part 2 here.
Today’s consumers create vast amounts of data in their digital lives, through their online browsing and searches, their social media interactions, their mobile devices and the apps that live on them, and...Read More
Jul 07 2016
Smartphones are fundamentally disrupting traditional loyalty programs in big ways and small – and the impact of mobile on loyalty is nowhere near fully realized yet. Marketers have been slow to embrace the full set of capabilities afforded by mobile; most have simply provided “always...Read More