May 18 2015 | Loyalty Management: Articles
Jose R. Costa is president of MAACO and has led the company’s resurgence during the past two years. Costa will be the featured speaker during a fascinating session titled, “MAACO Places the Customer First,” to be held at the 8th annual Loyalty Expo, presented by Loyalty360...Read More
May 18 2015 | Loyalty Management: Articles
Allyson manages the product sales team overseeing the growth of key accounts and developing new client relationships. Allyson strategically aligns our brands and innovative product offerings within client programs by developing solution-oriented strategies and implementing best practices to...Read More
May 18 2015 | Loyalty Management: Articles
Loyalty360 sat down with Wendi Hampshire, Senior Director of Client Solutions at Connexions Loyalty. Wendi helps Connexions’ clients solve business challenges and create the best possible customer experiences within their loyalty programs. What loyalty program features do...Read More
May 18 2015 | Loyalty Management: Articles
“Our vision is to become customer centric,” the CEO announced. Happily, he was presenting a set of slides describing the “beauty and importance of loving the customers and our commitment to roll this program to all employees in the next 24 months.” The reactions from...Read More
May 18 2015 | Loyalty Management: Articles
There are more loyalty and credit card programs available to consumers today than ever before. In order to differentiate oneself in the market, a company must develop a unique and compelling value proposition that attracts new customers and increases sales, combing the uniqueness of the...Read More
May 10 2015 | Loyalty Today
Companies have a new generation to contend with – and their requirements for doing business with you are unlike any that have preceded them. In a recent article for Loyalty 360, Lenati’s Clay Walton-House discussed the new paradigm of ease, simplicity, and speed...Read More
May 09 2015 | Loyalty Today
Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed,” highlights the...Read More
May 04 2015 | Loyalty Management: Articles
Superfans—they’re a hallmark of every successful brand. These highly active, socially media-savvy individuals will happily buy from a brand, tweet about an experience, review a product, and continue talking up products and services online to influence their friends. Why? It’s...Read More
May 01 2015 | Loyalty Management: Articles
After delivering jokes, sarcasm and laughter for 21 years, David Letterman is retiring from his prime time spot on The Late Show. Over the decades, he’s created more than a unique comedic legacy – he’s shared a valuable lesson that email marketers can leverage to increase...Read More
May 01 2015 | Loyalty Management: Articles
In late January, USA Track & Field (USATF) celebrated the first anniversary of its highly successful loyalty program called USATF Rewards.USATF Rewards allows fans around the world to connect, compete, and be rewarded for interacting with the USATF brand and partners across multiple...Read More
May 01 2015 | Loyalty Management: Articles
Every marketer wishes they could look into a crystal ball for clairvoyance into consumer behavior patterns in order to maximize marketing spend. While there is no magic in marketing, with the tools, technology and data available to marketers’ today, the picture in the “crystal...Read More
Apr 13 2015 | Loyalty Today
By far the most efficient and economical way to market a local establishment is to leverage Facebook’s targeted advertising. The user-friendly campaign manager is very effective in acquiring new qualified likes as well as increasing exposure to existing fans. In order to maximize the power...Read More
Apr 13 2015 | Loyalty Today
Whether it’s a program to increase their sales, recognize employee achievement, or be appreciating your loyal customers, people genuinely gravitate to programs that deliver reward offers that match their individual desires.Younger audiences like Millennials especially want access to the...Read More
Apr 07 2015 | Loyalty Management: Articles
As retailers settle into 2015 armed with predictions for leading industry trends, one movement that dominates the space is omnichannel. While not new, fierce competition from ecommerce giants, emerging technologies and shifting consumer behavior have outpaced omnichannel integration. This has...Read More
Apr 06 2015 | Loyalty Management: Articles
What do you do when there is limited engagement with your loyalty program? That’s the problem facing many businesses today. In fact, a survey recently conducted by Forrester Consulting, sponsored by Deluxe Rewards, revealed that only 16 percent of loyalty program managers surveyed were...Read More
Apr 01 2015 | Loyalty Today
The other day, I had an unexpectedly amazing experience with a Squarespace customer service representative. To summarize, the representative not only constructed an articulate response to my question, he went out of his way to record himself detailing the answer to my question.My positive...Read More
Apr 01 2015 | Loyalty Management: Articles
GameStop has never had a problem when it comes to customer engagement, customer experience, and brand loyalty. Now, it wants to further engage its loyal customers via digital technology.Loyalty360 caught up with Charlie Larkin, Senior Director of the GameStop Technology Institute, to discuss the...Read More
Apr 01 2015 | Loyalty Management: Articles
What comes to mind when you think of your favorite brand? Is it their sophisticated product offering, or have you experienced great customer service? Often, a customer’s preferred brands are decided not only by product alone, but by the service they receive as well. A customer wants to be...Read More
Apr 01 2015 | Loyalty Management: Articles
“Don’t let your channel be the driver of the content – synchronize your offer set and campaign around a message and not a channel or segment.” Sound familiar? This was my topic of discussion in my February featured columnist article. Now that you have a...Read More
Apr 01 2015 | Loyalty Management: Articles
Let’s be honest, any successful organization understands this concept: “People treat others like the leader treats them.”To be increase and sustain customer engagement, you must have leadership with the ability to show appreciation to others. The number one reason people...Read More
Apr 01 2015 | Loyalty Management: Articles
Retaining loyal customers and adding new ones are two incredibly important strategic points for any marketer. Having a loyalty program that truly deepens existing customer relationships, while creating others, magnifies the loyalty equation.At Western Union, customer loyalty is of the utmost...Read More
Apr 01 2015 | Loyalty Management: Articles
Sunsweet is a co-operative of prune growers synonymous with quality fruit and healthy products. Roughly 300 growers in Central California nurture, grow, and harvest several tons of French prune plums each year for Sunsweet. They are then transformed into several products including Sunsweet Ones...Read More
Apr 01 2015 | Loyalty Management: Articles
Pegasystems is quite adept at staying ahead of the customer engagement curve. And these days, that is no easy task. The world is changing fast, and customer expectations are changing even faster. Originally a business process company, Pega has since evolved to focus more heavily on customer...Read More
Mar 31 2015 | Loyalty Management: Articles
Over the past 10 years, the loyalty programs have become popular in different industries, from aviation to telco, from credit cards to commercial distribution. These programs are born as instruments of corporate strategy aimed to maintaining customer close to the brand. 2015 will be the year...Read More
Mar 03 2015 | Loyalty Today
Usurp loyalty share from competitors by rewarding your early adopters, making improvements through customer feedback, and remaining true to the core pillars that fueled your initial successes.How Your Brand Can Effectively Gain Loyalty from ClutchRead More
Mar 03 2015 | Loyalty Today
The traditional linear path to purchase of awareness, consideration, purchase and re-purchase has crumbled in the face of internet searches, price comparison sites, social media and a multi-channel retail approach. This endless access to, and bombardment with, differing messages is...Read More
Feb 25 2015 | Loyalty Today
Whole Foods recently launched a customer loyalty program pilot in the greater Philadelphia market, and on the surface, it doesn’t appear too differentiated from other grocery rewards programs. Customers earn one point per dollar spent, and will receive offers and...Read More
Feb 24 2015 | Loyalty Today
Leverage a great customer experience and loyal customers to build brand advocates through engagement, refer-a-friend programs, and social media.Building Brand Advocates from ClutchRead More
Feb 17 2015 | Loyalty Today
As marketing experts, we know that women are the most important decision-makers when it comes to making purchases. Women make an estimated 80 percent of all buying decisions, so it’s no surprise that many of our efforts are spent engaging the almighty women in hopes of inspiring loyalty...Read More
Feb 16 2015 | Loyalty Today
With increasingly complexity and challenges of Big Data systems, governance is a critical foundation for realizing the value from big data and accelerating the time to find critical data for decision making. Our Big Data Governance is part of our broader information...Read More
Feb 16 2015 | Loyalty Today
The Flash market is moving fast. This seems like a fitting trend since speed is the goal. Technology analyst firm, IDC, comments that the combined all-flash array and hybrid flash array markets “grew at noticeably higher rates” than they originally forecasted. This is in...Read More
Feb 16 2015 | Loyalty Today
Technology brings tremendous opportunity to all facets of business. However, if neglected or misused, rigid technologies can prevent ecosystems from being responsive to evolving business and customer needs. The role of “the cloud” is dramatically changing the technology landscape...Read More
Feb 12 2015 | Loyalty Today
The future of loyalty marketing starts with brands being loyal to customers, going beyond rewarding customers for their “loyalty”.Loyalty marketing has moved to the forefront over the past few years. However, there is still enormous upside in terms of creating...Read More
Feb 09 2015 | Loyalty Management: Articles
Every brand intensely focuses on ways to build better relationships and deeper loyalty with their consumers. Truly unique, one-to-one personal messages, especially those delivered with break-through innovation and creativity, can be very impactful in influencing consumer perception of brands and...Read More
Feb 06 2015 | Loyalty Today
Loyalty programs have been incredibly enduring — from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later. The average U.S. household now takes part in 21.9 loyalty programs every year, according to Colloquy research...Read More
Feb 06 2015 | Loyalty Today
Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months. What new insights are they providing regarding what they want—or do not want—from your customer experience, communications and company interactions?...Read More
Feb 04 2015 | Loyalty Management: Articles
These days, there seems to be a lot of articles, blogs and other media attention dedicated to the topic of customer experience. Indeed, ensuring that companies optimize interactions with their top clients, obtain the highest level of value and maximize ROI from their precious customers seems to...Read More
Feb 01 2015 | Loyalty Management: Articles
How many times have you heard a friend or colleague say, “Just text me”? In our increasingly mobile-first world, this has become a common consumer mantra and habit, yet most brands continue to leave this channel out of their customer engagement strategies. Chances are, your customers...Read More
Feb 01 2015 | Loyalty Management: Articles
User experience – it’s a key driver in loyalty programs. When one thinks of experience, there are many variables that come into play. And, the desired experience differs depending on the industry. Within the financial services industry, the online user experience is critical to...Read More
Jan 30 2015 | Loyalty Today
Because I travel so often for work, I like to unplug on longer flights and work my way through a good book. Over the years, my wife has recommended many that have become my favorites. She knows the important details: what I find appealing in a characters and settings, that hardback books travel...Read More
Jan 30 2015 | Loyalty Today
Because I travel so often for work, I like to unplug on longer flights and work my way through a good book. Over the years, my wife has recommended many that have become my favorites. She knows the important details: what I find appealing in a characters and settings, that hardback books travel...Read More
Jan 27 2015 | Loyalty Today
There’s no point in discussing the abrupt manner in which Wet Seal recently closed 338 stores and laid off around 3,700 employees without notice. A PR catastrophe occurred and now, more than ever, the company must retain their loyal customers while gaining new ones. After filing...Read More
Jan 14 2015 | Loyalty Today
It’s easy to get mesmerized in the attractive, enticing world of loyalty. In fact, we hear the same excitement all the time. “Man, we’re going to kill it if we can increase our average ticket by 25%.” Or, “If we get each customer to return one more time this year...Read More
Jan 13 2015 | Loyalty Today
In the interest of full disclosure, let me make it clear up-front that I am a huge fan of surveys. Surveys are a big part of my work at Saddletree Research and are essential to the work I do with the National Association of Call Centers (NACC) at The University of Southern Mississippi. For...Read More
Jan 06 2015 | Loyalty Today
Omnichannel. Big Data. Engagement. All buzzwords we overused in 2014 (I’m about to overuse one of them…maybe on purpose).It’s not the repetitive jargon we employ that bothers me, but rather the idea that there is some magic bullet technology to get us there. Technology should...Read More
Jan 01 2015 | Loyalty Management: Articles
With an endless array of casual dining concepts, the key differentiator for hungry consumers comes down to a memorable experience at a good value. In an attempt to fill the dining room and reward regular guests, many restaurant operators are turning to loyalty programs.According to a recent...Read More
Jan 01 2015 | Loyalty Management: Articles
Whether it’s checking on a store’s inventory while out running errands or needing to change travel arrangements on the road, today’s customers are increasingly engaging with businesses via mobile devices. With researchers putting smartphone penetration in the US at about 75% and...Read More
Jan 01 2015 | Loyalty Management: Articles
Certain common marketing practices that were once effective in the retail landscape now need to be reconsidered as a result of tremendous digital advancements and access to new technologies.The balance of power has shifted from the brand to the consumer and there has been a significant change in...Read More
Dec 16 2014 | Loyalty Today
These days, the term “Big Data” seems to be synonymous with an opinion – everybody has it. But it’s more than just a buzzword or urban myth – it actually has the potential to make or break your business. And with the U.S. economy (finally) back on its...Read More
Jul 28 2014 | Loyalty Today
It’s been widely proven that employee recognition programs can positively impact a company’s retention, culture, and productivity. However, what starts out as a well-intentioned initiative can quickly fizzle when not designed and implemented effectively, leaving HR leadership...Read More
Jul 22 2014 | Loyalty Management: Articles
Marketing is undergoing an evolution based on the availability of customer data that allows for the game-changing use of math for statistical models. Models have become highly valuable intellectual property, and math is the hot new skill for marketers.Historically, the most successful marketers...Read More
Jun 13 2014 | Resource: Multimedia
May 10 2015
Companies have a new generation to contend with – and their requirements for doing business with you are unlike any that have preceded them. In a recent article for Loyalty 360, Lenati’s Clay Walton-House discussed the new paradigm of ease, simplicity, and speed...Read More
May 09 2015
Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed,” highlights the...Read More
Apr 13 2015
By far the most efficient and economical way to market a local establishment is to leverage Facebook’s targeted advertising. The user-friendly campaign manager is very effective in acquiring new qualified likes as well as increasing exposure to existing fans. In order to maximize the power...Read More
Apr 13 2015
Whether it’s a program to increase their sales, recognize employee achievement, or be appreciating your loyal customers, people genuinely gravitate to programs that deliver reward offers that match their individual desires.Younger audiences like Millennials especially want access to the...Read More
Apr 01 2015
The other day, I had an unexpectedly amazing experience with a Squarespace customer service representative. To summarize, the representative not only constructed an articulate response to my question, he went out of his way to record himself detailing the answer to my question.My positive...Read More
Mar 03 2015
Usurp loyalty share from competitors by rewarding your early adopters, making improvements through customer feedback, and remaining true to the core pillars that fueled your initial successes.How Your Brand Can Effectively Gain Loyalty from ClutchRead More
Mar 03 2015
The traditional linear path to purchase of awareness, consideration, purchase and re-purchase has crumbled in the face of internet searches, price comparison sites, social media and a multi-channel retail approach. This endless access to, and bombardment with, differing messages is...Read More
Feb 25 2015
Whole Foods recently launched a customer loyalty program pilot in the greater Philadelphia market, and on the surface, it doesn’t appear too differentiated from other grocery rewards programs. Customers earn one point per dollar spent, and will receive offers and...Read More
Feb 24 2015
Leverage a great customer experience and loyal customers to build brand advocates through engagement, refer-a-friend programs, and social media.Building Brand Advocates from ClutchRead More
Feb 17 2015
As marketing experts, we know that women are the most important decision-makers when it comes to making purchases. Women make an estimated 80 percent of all buying decisions, so it’s no surprise that many of our efforts are spent engaging the almighty women in hopes of inspiring loyalty...Read More
Feb 16 2015
With increasingly complexity and challenges of Big Data systems, governance is a critical foundation for realizing the value from big data and accelerating the time to find critical data for decision making. Our Big Data Governance is part of our broader information...Read More
Feb 16 2015
The Flash market is moving fast. This seems like a fitting trend since speed is the goal. Technology analyst firm, IDC, comments that the combined all-flash array and hybrid flash array markets “grew at noticeably higher rates” than they originally forecasted. This is in...Read More
Feb 16 2015
Technology brings tremendous opportunity to all facets of business. However, if neglected or misused, rigid technologies can prevent ecosystems from being responsive to evolving business and customer needs. The role of “the cloud” is dramatically changing the technology landscape...Read More
Feb 12 2015
The future of loyalty marketing starts with brands being loyal to customers, going beyond rewarding customers for their “loyalty”.Loyalty marketing has moved to the forefront over the past few years. However, there is still enormous upside in terms of creating...Read More
Feb 06 2015
Loyalty programs have been incredibly enduring — from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later. The average U.S. household now takes part in 21.9 loyalty programs every year, according to Colloquy research...Read More
Feb 06 2015
Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months. What new insights are they providing regarding what they want—or do not want—from your customer experience, communications and company interactions?...Read More
Jan 30 2015
Because I travel so often for work, I like to unplug on longer flights and work my way through a good book. Over the years, my wife has recommended many that have become my favorites. She knows the important details: what I find appealing in a characters and settings, that hardback books travel...Read More
Jan 30 2015
Because I travel so often for work, I like to unplug on longer flights and work my way through a good book. Over the years, my wife has recommended many that have become my favorites. She knows the important details: what I find appealing in a characters and settings, that hardback books travel...Read More
Jan 27 2015
There’s no point in discussing the abrupt manner in which Wet Seal recently closed 338 stores and laid off around 3,700 employees without notice. A PR catastrophe occurred and now, more than ever, the company must retain their loyal customers while gaining new ones. After filing...Read More
Jan 14 2015
It’s easy to get mesmerized in the attractive, enticing world of loyalty. In fact, we hear the same excitement all the time. “Man, we’re going to kill it if we can increase our average ticket by 25%.” Or, “If we get each customer to return one more time this year...Read More
Jan 13 2015
In the interest of full disclosure, let me make it clear up-front that I am a huge fan of surveys. Surveys are a big part of my work at Saddletree Research and are essential to the work I do with the National Association of Call Centers (NACC) at The University of Southern Mississippi. For...Read More
Jan 06 2015
Omnichannel. Big Data. Engagement. All buzzwords we overused in 2014 (I’m about to overuse one of them…maybe on purpose).It’s not the repetitive jargon we employ that bothers me, but rather the idea that there is some magic bullet technology to get us there. Technology should...Read More
Dec 16 2014
These days, the term “Big Data” seems to be synonymous with an opinion – everybody has it. But it’s more than just a buzzword or urban myth – it actually has the potential to make or break your business. And with the U.S. economy (finally) back on its...Read More
Jul 28 2014
It’s been widely proven that employee recognition programs can positively impact a company’s retention, culture, and productivity. However, what starts out as a well-intentioned initiative can quickly fizzle when not designed and implemented effectively, leaving HR leadership...Read More
May 18 2015
Jose R. Costa is president of MAACO and has led the company’s resurgence during the past two years. Costa will be the featured speaker during a fascinating session titled, “MAACO Places the Customer First,” to be held at the 8th annual Loyalty Expo, presented by Loyalty360...Read More
May 18 2015
Allyson manages the product sales team overseeing the growth of key accounts and developing new client relationships. Allyson strategically aligns our brands and innovative product offerings within client programs by developing solution-oriented strategies and implementing best practices to...Read More
May 18 2015
Loyalty360 sat down with Wendi Hampshire, Senior Director of Client Solutions at Connexions Loyalty. Wendi helps Connexions’ clients solve business challenges and create the best possible customer experiences within their loyalty programs. What loyalty program features do...Read More
May 18 2015
“Our vision is to become customer centric,” the CEO announced. Happily, he was presenting a set of slides describing the “beauty and importance of loving the customers and our commitment to roll this program to all employees in the next 24 months.” The reactions from...Read More
May 18 2015
There are more loyalty and credit card programs available to consumers today than ever before. In order to differentiate oneself in the market, a company must develop a unique and compelling value proposition that attracts new customers and increases sales, combing the uniqueness of the...Read More
May 04 2015
Superfans—they’re a hallmark of every successful brand. These highly active, socially media-savvy individuals will happily buy from a brand, tweet about an experience, review a product, and continue talking up products and services online to influence their friends. Why? It’s...Read More
May 01 2015
After delivering jokes, sarcasm and laughter for 21 years, David Letterman is retiring from his prime time spot on The Late Show. Over the decades, he’s created more than a unique comedic legacy – he’s shared a valuable lesson that email marketers can leverage to increase...Read More
May 01 2015
In late January, USA Track & Field (USATF) celebrated the first anniversary of its highly successful loyalty program called USATF Rewards.USATF Rewards allows fans around the world to connect, compete, and be rewarded for interacting with the USATF brand and partners across multiple...Read More
May 01 2015
Every marketer wishes they could look into a crystal ball for clairvoyance into consumer behavior patterns in order to maximize marketing spend. While there is no magic in marketing, with the tools, technology and data available to marketers’ today, the picture in the “crystal...Read More
Apr 07 2015
As retailers settle into 2015 armed with predictions for leading industry trends, one movement that dominates the space is omnichannel. While not new, fierce competition from ecommerce giants, emerging technologies and shifting consumer behavior have outpaced omnichannel integration. This has...Read More
Apr 06 2015
What do you do when there is limited engagement with your loyalty program? That’s the problem facing many businesses today. In fact, a survey recently conducted by Forrester Consulting, sponsored by Deluxe Rewards, revealed that only 16 percent of loyalty program managers surveyed were...Read More
Apr 01 2015
GameStop has never had a problem when it comes to customer engagement, customer experience, and brand loyalty. Now, it wants to further engage its loyal customers via digital technology.Loyalty360 caught up with Charlie Larkin, Senior Director of the GameStop Technology Institute, to discuss the...Read More
Apr 01 2015
What comes to mind when you think of your favorite brand? Is it their sophisticated product offering, or have you experienced great customer service? Often, a customer’s preferred brands are decided not only by product alone, but by the service they receive as well. A customer wants to be...Read More
Apr 01 2015
“Don’t let your channel be the driver of the content – synchronize your offer set and campaign around a message and not a channel or segment.” Sound familiar? This was my topic of discussion in my February featured columnist article. Now that you have a...Read More
Apr 01 2015
Let’s be honest, any successful organization understands this concept: “People treat others like the leader treats them.”To be increase and sustain customer engagement, you must have leadership with the ability to show appreciation to others. The number one reason people...Read More
Apr 01 2015
Retaining loyal customers and adding new ones are two incredibly important strategic points for any marketer. Having a loyalty program that truly deepens existing customer relationships, while creating others, magnifies the loyalty equation.At Western Union, customer loyalty is of the utmost...Read More
Apr 01 2015
Sunsweet is a co-operative of prune growers synonymous with quality fruit and healthy products. Roughly 300 growers in Central California nurture, grow, and harvest several tons of French prune plums each year for Sunsweet. They are then transformed into several products including Sunsweet Ones...Read More
Apr 01 2015
Pegasystems is quite adept at staying ahead of the customer engagement curve. And these days, that is no easy task. The world is changing fast, and customer expectations are changing even faster. Originally a business process company, Pega has since evolved to focus more heavily on customer...Read More
Mar 31 2015
Over the past 10 years, the loyalty programs have become popular in different industries, from aviation to telco, from credit cards to commercial distribution. These programs are born as instruments of corporate strategy aimed to maintaining customer close to the brand. 2015 will be the year...Read More
Feb 09 2015
Every brand intensely focuses on ways to build better relationships and deeper loyalty with their consumers. Truly unique, one-to-one personal messages, especially those delivered with break-through innovation and creativity, can be very impactful in influencing consumer perception of brands and...Read More
Feb 04 2015
These days, there seems to be a lot of articles, blogs and other media attention dedicated to the topic of customer experience. Indeed, ensuring that companies optimize interactions with their top clients, obtain the highest level of value and maximize ROI from their precious customers seems to...Read More
Feb 01 2015
How many times have you heard a friend or colleague say, “Just text me”? In our increasingly mobile-first world, this has become a common consumer mantra and habit, yet most brands continue to leave this channel out of their customer engagement strategies. Chances are, your customers...Read More
Feb 01 2015
User experience – it’s a key driver in loyalty programs. When one thinks of experience, there are many variables that come into play. And, the desired experience differs depending on the industry. Within the financial services industry, the online user experience is critical to...Read More
Jan 01 2015
With an endless array of casual dining concepts, the key differentiator for hungry consumers comes down to a memorable experience at a good value. In an attempt to fill the dining room and reward regular guests, many restaurant operators are turning to loyalty programs.According to a recent...Read More
Jan 01 2015
Whether it’s checking on a store’s inventory while out running errands or needing to change travel arrangements on the road, today’s customers are increasingly engaging with businesses via mobile devices. With researchers putting smartphone penetration in the US at about 75% and...Read More
Jan 01 2015
Certain common marketing practices that were once effective in the retail landscape now need to be reconsidered as a result of tremendous digital advancements and access to new technologies.The balance of power has shifted from the brand to the consumer and there has been a significant change in...Read More
Jul 22 2014
Marketing is undergoing an evolution based on the availability of customer data that allows for the game-changing use of math for statistical models. Models have become highly valuable intellectual property, and math is the hot new skill for marketers.Historically, the most successful marketers...Read More