Bio
Building upon a diversified background in market research, marketing, consulting and education, Howard leads research and related consulting engagements centered on Customer Loyalty and Experience. A frequent voice at industry conferences and publications, he has regular contributions in 1 to 1 Media, MarketingProfs, CustomerThink and Quirks. Howard has deep experience in the financial services, tech and hospitality sectors, while working across the spectrum of industries with both B-2-B and B-2-C clients. Before joining GfK, Howard was a Senior Consultant in the Customer Loyalty practice at Harris Interactive, where he also led the financial services practice. Previously Howard was Vice President in the Customer Strategies practice at Opinion Research Corporation and Director, Market and Customer Information, at Freddie Mac in McLean, VA. Before Freddie Mac, Howard was Vice President at Claritas in Alexandria, VA, where he directed the firm‘s market research activities and the marketing of information products and services.
Howard first entered the market research industry in the 1980s with Trans Data Corporation. Initially joining the firm as a project manager, he moved on to become Director of Research, SVP and COO.
He has taught at the college and graduate school levels, most recently teaching marketing in the MBA program at Rider University. He holds a Ph.D. and M.A. in political science from the Graduate School & University Center of the City University of New York and earned his B.A. at Union College.