Member Exclusive Podcasts

Loyalty360 podcasts are your source for news and trends related to loyalty marketing, brand and customer loyalty, customer engagement, CX, CRM, voice of the customer and much more. Podcasts are designed for in-site steaming or download to your personal computer or mobile device.

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  • [Loyalty Expo 2014 Podcast] Living Loyal: Transitions Optical Focuses on the Journey to True Brand Loyalty
    By: Transitions Optical & The Marketing Store,

    Most brands look to understand how loyal their customers are right now. Few think to understand how likely their customers are to enter into and develop a real...Read More

  • [Loyalty Expo 2014 Podcast] Evolving a Loyalty Program
    By: Novartis Consumer Health & IC Group ,

    Want to do more for your brand than just give away free stuff? Learn how to evolve a rewards program in to an “engagement” program that develops brand advocates. The Prevacid(R)24HR...Read More

  • [Loyalty Expo 2014 Podcast] Tuning In and Turning On: Cultivating Customer Engagement Data to Drive Loyalty
    By: Hard Rock International & Brierley + Partners ,

    As brands seek to expand their single view of customer data solutions to cover all interaction nodes on the customer journey map, strategies are needed to ensure...Read More

  • [Loyalty Expo 2014 Podcast] A New Frontier in Loyalty: Why Non-traditional Industries are Now Embracing Loyalty as a Competitive Differentiator
    By: Johnson & Johnson and Maritz Loyalty Marketing ,

    Loyalty is a deeply entrenched marketing tool for financial institutions, retailers, airlines and hotels.  However, until recently loyalty really wasn...Read More

  • [Loyalty Expo 2014 Podcast] Enhancing Loyalty and Retention by Turning Every Customer Into a Fan
    By: Saskatchewan Roughriders Football Club & 7 Star Service ,

    Research proves that customers who have a better experience come back for more and that satisfied customers can become your best marketing tool.  But how...Read More

  • [Loyalty Expo 2014 Podcast] Testing 1,2,3…4,5,6: 9 Lessons Learned From 6 Loyalty Pilots
    By: Bloomin' Brands and Paytronix,

    In this session Bloomin’ Brands’ VP of Marketing Services, Desmond Edwards and loyalty technology provider, Paytronix’ Andrew Robbins...Read More

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