Any brand with a customer loyalty strategy, initiative, or program is eligible to enter. Brands may submit themselves or vendors/partners may submit on behalf of their clients. Contact information for the nominated brand is required at submission.
Should the brand be named a finalist, the brand is required to have a representative participate in the final judging process and ceremony during the 2021 Loyalty Expo. In the event there is a question on any part of the award submission, Loyalty360 reserves the right to request clarification from the brand.
Brands and vendors/partners may (and are encouraged to) submit for multiple categories/submit multiple clients for the Loyalty360 Awards. Each brand submitted requires a separate entry form. Submitting for more than one category increases chances of consideration for 360-Degree Awards (Brand and Supplier/Partner are awarded) - detailed in Loyalty360 Award Nomination Kit below.
Loyalty360 and the initial judging panel may make recommendations on additional categories that may be a better fit after an initial review. Loyalty360 will notify the brand if the judging panel has a recommendation for an additional or alternate category.
**See Loyalty360 Award Nomination Kit below for additional details**
Finalists & Winners
Four finalists will be named in September 2021 for each category. To complete the judging process, the finalists will be invited to the 2021 Loyalty Expo in Charlotte, NC where each brand will give a 15 minute presentation of their entry to conference attendees. Following the presentations, Platinum, Gold, Silver, and Bronze winners will be announced during an awards ceremony. All finalists will receive an award at the ceremony.
If the brand is not able to make their final presentation, the category runner-up will be nominated as the fourth finalist. Vendors/partners may not present for a brand client during the final judging round.
Brands may submit for as many categories as they would like. Although brands may only be named a finalist in a maximum of three categories (determined by their highest judging scores), additional entries will be considered in judging the overall 360-Degree Brand Award, due to its holistic and competitive nature.
Furthermore, entering and being name a finalist for Loyalty360 Awards are an important consideration for the Loyalty360 Top 10 Awards (member-only awards) - separate from the Loyalty360 Awards. The Top 10 Awards will also be presented during the Loyalty Expo in Charlotte.
Loyalty360 Awards Categories
B2B Customer Loyalty
Customer Insight and Metrics
Customer Loyalty Innovation and Transformation
Customer Loyalty Strategy
Employee Engagement and Impact
Incentive and Reward Design
Innovation in Personalization
Loyalty Program Design
Mobile-First Customer Experience
Social, Community, and Customer Advocacy
Social Impact and Corporate Social Responsibility
Technology and Trends
For award category details, view the full nomination kit here
360-Degree Award (Brand)
360-Degree Award (Supplier)
How to Submit Your Entry for the Loyalty360 Awards
Interested brands can submit their by clicking the "enter here" button above. Entry fees can be paid directly through the Loyalty360 Awards website when registering. Loyalty360 members receive a discount on award submissions.
You may exit the entry form and continue it later if necessary. Once the call for entries is closed, you may not edit your submission.
When submitting category question responses, please refrain from using any explicit company brand names. All entries are presented to judges in a blind manner. Loyalty360 will remove any brand names or references if included in the final entry.
Only text responses included within the character limit guidelines will be presented to judges. Judges will not be able to review any images, videos, or other content attached to the entry.
When submitting responses, be sure to give as much detail as possible when describing the program, strategy or initiative, opportunities, challenges and how success was defined and demonstrated.