Loyalty Today Blogs

Six Reasons Loyalty is Right for CPGs

Kelli Ask | June 07 2016

Though loyalty programs have been around for decades, loyalty is definitely worth a new, closer look. Below are six common CPG marketing challenges and a look at how loyalty can help: Build.

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What Can We Learn From Millennials?

Bernard Chung ,Patrick Willer , SAP | June 23 2015

Millennials are the last generation with a front row seat experiencing the change from analogue to digital. Their youthful eyes saw the world turn global and connected. They were witness to the.

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The Secret Sauce for Digital Transformation

Bernard Chung ,Ed Anuff , SAP | June 18 2015

Every business has the potential to be a digital business. More importantly, every business must become a digital business. As the number of smart, connected devices—from phones to cars to.

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