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Zero-party data is heating up.
Google the term and you’ll find thousands of results, from simple definitions to “complete” guides, and even an article calling zero-party data the “holy grail” of consumer information. Meanwhile, research companies are cranking out reports on the topic and hosting zero-party data webinars.
It’s no wonder savvy marketers are using zero-party data to improve the personalization of their brand communications and....
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