1. Data Analytics
  2. 59 views

Zero-party data is heating up. Google the term and you’ll find thousands of results, from simple definitions to “complete” guides, and even an article calling zero-party data the “holy grail” of consumer information. Meanwhile, research companies are cranking out reports on the topic and hosting zero-party data webinars. It’s no wonder savvy marketers are using zero-party data to improve the personalization of their brand communications and....

Recent Content