Earlier we talked about a shocking statistic from Marketing Profs 2015 Content Marketing Benchmarks indicating that although 83% of Marketers have a content marketing strategy, only 35% have documented it. To me, that’s like wanting to build a house without the blueprint.  You might be able to build something that sort of looks like a house but it will take longer, cost much more, and in the end, it probably won’t turn out as you envisioned.  If all you have is a....

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