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If your business is competing on customer experience, chances are you’re collecting customer feedback. But how well is that feedback really serving your organisation and your customers?
Feedback is hugely valuable – if you know what’s delighting your customers, you can double-down on it to maximise the value. If you know what’s broken, you can get to fixing it quickly.
And if customers see your brand as one that takes their feedback seriously, they’ll feel....
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