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Financial models are only as good as the educated guesses that inform them. If the underlying assumptions are on target, an economic model can be an incredibly useful tool. If the assumptions are off, you can miss the mark by overestimating—or underestimating, for that matter—your program’s potential incremental revenue, projected costs, or expected payback period. So, what best practices can you apply to make sure you’re relying on solid assumptions to build a....

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