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This post is contributed by Lauren Gentile, Vice President, Creative at Epsilon.
According to the Epsilon Response Network, when you leverage information about a consumer’s preferred time of open, you can drive click rates by 11%. Consumers want relevant content that aligns to their preferences. In the email channel, this means delivering content that resonates at the time of open to drive engagement. Time-of-open or live content allows marketers to provide instantly....
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