Year in Review: What 2016 Taught Us Not to Do with Loyalty Programs in 2017

Loyalty programs were on everyone’s minds in 2016 – for better or for worse. From Chipotle to Air Miles’ mistakes in customer loyalty management, one must learn from this and prevail in 2017. To avoid media backlash, the loyalty experts at DataCandy are here to tell you what NOT to do with loyalty programs in 2017. Chiptopia; Chipotle’s three-month loyalty program was deployed in July 2016 in the hopes of regaining their loyal fan base’s trust after....

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