I was speaking at a conference just two weeks ago and was followed by an eloquent, engaging former CMO from a major brand who made the bold statement, “Earnings talk and bull**** walks.”
She said it to underscore a specific point, but I find that old trope all too pervasive in most every marketing and business discussion. I get that you can’t grow a business on hugs and high fives. And I’m keenly aware that the hardest thing to do is to get a customer to....