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“Big Data.” Most marketers would agree that discussion over this term has exploded over the past few years. And due to an abundance of cheap storage, most marketers would also agree it’s easier than ever to collect and store. But that’s not enough. Just having the data won’t make an impact on your marketing campaigns. In fact, very few marketers can effectively extract the value out of such large amounts of information.
Much of the power behind “Big....
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