This article was originally published in the “How to Overcome the 5 Biggest Retail Challenges of 2020 with Premium Loyalty” eBook.   The strategy for many companies in recent times has been fast growth at all costs – including putting profitability at the back of the line. Some newer brands have grown tremendously and gained market share, but lately, there have been concerns around sustainability. Brands like Uber, Lyft, and Peloton have recently....

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