Winning Loyalty Strategies: Immediate Value – Consumers are Demanding More Instant Value from Loyalty Programs

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In part 4 of our series on engagement marketing’s obstacles and opportunities, we talk about the concept of Immediate Value and that customers today are looking for options beyond under-funded points programs. Brands in financial services, retail, travel, and other sectors have long employed traditional points and miles-based loyalty programs to recognize and reward valuable customers. These programs also have a successful track record of capturing that all-important zero- and first....

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