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In the last few years, subscription platforms with original premium content have eaten into the market share of the advertising-based video on-demand (AVOD) platform. But with subscription fatigue kicking in, the AVOD players are now pulling out all the stops to dominate the business. Rise of the digital ad-supported platform (AVOD) It has been more than a decade since direct-to-consumer models were at the forefront of entertainment consumption. Of the many models like video on demand ....

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