It’s a valid question. Loyalty marketers question the validity of social as a business driver, and social marketers question why loyalty is still dressing like it’s 1999. They’re both right to be skeptical. But these questions, and deficiencies, are also the answers to why they’re perfect for each other. Social ROI – Unfigureoutable 9.75 social marketers out of 10 can’t tell you what the ROI of their social media efforts is. I don’t need to....

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