Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

Nearly 90% of consumers expect brands to accommodate their preferences. One of the ways marketers understand consumer preferences is through consumer insights. Qualitative research has been a long-standing pillar in forming a holistic picture of what a brand’s differentiators are and where the brand can improve to better serve consumers.  While QUANTITATIVE research helps you answer questions, QUALITATIVE research helps you know what questions you should even be....

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