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It is significantly costlier to acquire a new customer than to retain one you already have.
Competition is increasing, while loyalty is decreasing. Consider the impact of loyalty fatigue: The average consumer belongs to more than 14 loyalty programs. So how loyal can someone be to so many different loyalty programs?
Customers are changing how they shop and engage with retailers. There are infinite choices, offers, and discounts available to every consumer right in the palm of....
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