Do you know how many marketing messages you are exposed to every day?  Go ahead—look away from the screen and take a guess. In doing research for this post, I came across estimates ranging from 3,000 to 20,000. That’s probably way more messages than you guessed. What this tells us—although it’s not necessarily new information—is that we are exposed to many more messages and offers every day than we can possibly process. In 2012, Google served 30,000,000....

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