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Fast escalating membership to its Loyalty Program membership was making the Founders of this one startup very happy. Till the day the penny dropped. And they realized that the only reason members were growing in number, was that no one could figure out how to exit the “damn” app. Yes, the navigation was that convoluted. Is this the only publicly recorded benefit of bad mobile UX (User Experience)? Or the briefest loyalty joke ever? It could be both. But more importantly, it is....

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