Why Traditional Loyalty Programs are Outdated: How to Build Incentives That Reward the Right Customer Behavior

Many retail loyalty programs fall into the trap of monotony, relying on mundane earn-and-burn structures that fail to truly influence consumer behavior. According to the USA’s National Retail Federation, 84 out of the US’ top 100 retailers boast a loyalty program, yet 77% of these programs offer strikingly similar features, primarily centered around earn-and-burn mechanisms and tier systems.   These programs often merely subsidize revenue that would have occurred anyway....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing