What makes customers truly loyal? The key lies not in sales and discounts, but in customer satisfaction and long-term engagement. According to Salesforce, 91% of customers say they’re more likely to make another purchase after a great service experience. In the world of loyalty management, there’s a feature that embodies this concept: tiers. But what’s the secret behind tiered loyalty programs? What makes them so irresistible? Let’s find out!   What....

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