While we’ve all had a good laugh at the many memes illustrating the dumpster fire 2020 has become, the reality is that this year has brought a fundamental shift in consumer behavior that is here to stay.   With all of the chaos 2020 has brought us — a global pandemic, political scandals, contact tracing, conspiracy theories, online battles over medical information, just to name a few —  consumers have built up a wall to protect themselves....

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