Although membership loyalty seems like a new trend, the fact is it has been around for many years.
In retail, warehouse clubs have been using membership models for years.
Costco and BJ’s have built their respective businesses around charging their customers a fee for access to discounts and bulk purchases.
In the past year, BJ’s membership rose 10%, to more than 6 million paid members.
BJ’s CEO Lee Delaney said during a recent earnings call that the company....