Have you ever tried to find something quickly in a book? Say it's a book you've never read before - how do you approach it? You look first for the table of contents, right? We've all done it hundreds of times - if you scan the table of contents, you should quickly figure out what chapter or pages to turn to for what you need. So how does that apply to marketing you might ask? Well, think of data visualization as a way to get a nice table of contents....

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