Brands spend a tremendous amount of time and money on differentiation. From product to price point to marketing to customer experience, it’s one of the biggest topics in retail. So, what about your loyalty program? In a world where nearly 70% of consumers agree their loyalty is more difficult for a retailer to maintain than ever before, why do so many loyalty programs feel similar? Loyalty, at its core, revolves around a mutually beneficial value exchange. The....

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