We recently encouraged companies to take advantage of the lucrative promise of ecommerce. Amazon isn't the only company that can, or should, monetize interactions with customers. Ecommerce is an equal opportunity for all businesses. Consumers have to submit information to make purchases online. There is no way around data input. Compared with the many other ways that companies track customer information, ecommerce is a gift of the digital gods. For years, businesses have asked....

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