As Patriots fans rejoice and Rams fans sulk, everyone else is busy judging all the Super Bowl commercials. Because we marketers all know that the real competition happens after game day. And when it comes to impeccable Super Bowl campaigns, Doritos marketing strategy has paved the way for companies to emulate. For nearly a decade, they’ve had a spot-on Super Bowl marketing strategy that boosts engagement in a huge way. Although Doritos may have moved onto other innovative....

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