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Customer experience (CX) can make or break an organization
Competition among businesses for customers has never been fiercer, with customer loyalty as the top prize. A true focus on CX means involving many departments and teams – and without a unified, organization-wide approach, CX can become a nightmare rather than a success story. To build lasting customer relationships requires strategy, investment, and the right technology to get the job done. But who really owns CX? Who makes....
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