Since the pandemic began, many brands have been playing from behind due to store closings, a massive shift to online purchases, and limitless consumer options. While loyalty was hard for brands in the past, it’s even harder now. At Best Western, listening to customer voices and issues has always been a top priority. The pandemic magnified that point. For the past seven years, the Best Western Rewards loyalty program has earned a top-five ranking in the U.S. News &....

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